Now, however, Pocket Casts is switching to a freemium model - the mobile app will be completely free to download and use, after which users can choose to pay $0.99 per month or $10 per year to access Pocket Casts Plus. So far, Pocket Casts has charged its users a one-off fee of $4 to download the app from Google Play or Apple’s App Store, while those tethered to their desktop could pay $9 to listen on their PC.
Today, Pocket Casts announced a notable overhaul of its business model, as it looks to capitalize on the growing appetite for podcasts. One of those is Pocket Casts, which has built a reputation as one of the best so-called “podcatcher” apps - so much so that NPR and a bunch of other public radio stations acquired the app last year.
But podcasting has been around for a long time, and a number of independent players have managed to build businesses off the back of the growth of spoken word audio content.
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